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What does activation lift mean for your MRR?

Three numbers. Three scenarios. The point is not to predict your exact lift — it’s to size the opportunity hiding in your funnel before you decide whether to fix it.

Sessions you see in a typical month
% of users who reach value
%
Revenue per activated user / month
$
If you lifted activation

Recurring revenue uplift

Scenario New rate Extra active MRR uplift ARR uplift
Honest framing. These are linear projections, not predictions. Most teams don’t see uniform 5%, 10%, or 20% lifts — some fixes are 0% and some are 50%. The point of the calculator is to size the opportunity, not to commit to a number.

Want a personalized take on what we’d find in your funnel?

Drop your email and I’ll send a 2-paragraph note — based on the inputs above — on what kind of leak Onboardics would most likely surface first if you installed the snippet today. Not generic. Reasoned against your scale.

How the calculator works

Activation rate is the percentage of users who reach value — whatever “reaching value” means for your product. If 5,000 users sign up and 600 reach value, your activation rate is 12%. The calculator multiplies those activated users by your average MRR per active user to size your current monthly recurring revenue, then runs three what-if scenarios at 5%, 10%, and 20% relative lifts.

What “relative lift” means: a 10% relative lift on a 12% activation rate gets you to 13.2%, not 22%. We use relative because that’s how onboarding optimization compounds in practice. Going from 12% → 13.2% sounds small, but on enough MAU it’s the difference between sustainable growth and burning through ad budget faster than the funnel can convert.

Why we don’t promise the lift

We refuse to put a number on your specific funnel because we haven’t seen it yet. Some teams install Onboardics and the AI Briefing surfaces a single 30%-lift fix in week 1. Other teams install and the data is healthy — the AI says “your funnel is fine, the bottleneck is upstream traffic quality, not onboarding.” Both are honest answers. Neither is a number we’d commit to in advance.

If you want to see what the diagnosis actually says on a real funnel, the live demo runs on a fictional SaaS with realistic data — try it without signing up. If you’d rather DM the founder, contact works too.

Try the free tier → What category is this?